CERRITOS, Calif., March 14, 2007 – Daiwa's new Procaster® Rojo baitcaster, equipped with advanced features you'd expect to find only on higher-priced reels, is a value-packed, fish-catching machine.

The Procaster Rojo's stylish, yet rugged, one-piece aluminum frame protects eight ball bearings and a roller bearing that work together to ensure smooth, reliable performance. Serious bass anglers will also appreciate the convenient Flipping Lever, which allows instant re-engagement of the clutch with a touch of the thumb. For long, accurate, trouble-free casts, the Procaster Rojo boasts a free-floating, lightweight, perforated spool, plus Daiwa's exclusive Magforce® anti-backlash control. After you've put your bait or lure right on the spot, the Procaster Rojo's 6.3:1 gear ratio will provide you with the perfect combination of retrieve speed and fish-fighting power.

Another innovative Procaster Rojo feature is the “pop-up hood” design, which makes accessing the spool and threading line a breeze. Additional features include infinite anti-reverse and a cut-proof, Titanium Nitride-coated line aperture.

Along with the right-hand cranking Procaster Rojo PRR100H, Daiwa offers a PRR100HL model with left-hand retrieve. Both models have an MSRP of $89.95.

SPECIFICATIONS:

For Daiwa's latest color catalog and/or information on Daiwa dealers in your area, call Daiwa's Customer Service Department at 562-802-9589 or E-mail inquires to: info@daiwa.com.Or visit the website at www.daiwa.com