Unique delivery option can be affixed to clothing; fits easily in tackle box or duffle bag.

Jackson, Wis. – For many years, countless anglers have turned to BAITMATE fish attractants for an added advantage while on the water. And now, three BAITMATE products are available in a new PocketPak™ spray, which makes it easier than ever to keep the proven products close by while fishing. The three products available in the compact spray include BAITMATE's popular Classic Bass and Gamefish Max attractants as well as a new product, Non-Scents Odor Eliminating Spray, which quickly eliminates a variety of fishing-related odors from hands or equipment.

The new BAITMATE PocketPak spray measures approximately 5" in length and is less than one-half inch in diameter – about the size of typical fountain pen. It offers more than 70 sprays and incorporates a plastic clip so it can easily be affixed to a shirt, pants or fishing vest. The compact size of the pen also makes it a space-saving addition to virtually any tackle box, backpack or duffle bag.

"Now fishermen can simply clip BAITMATE to their shirt pocket or lanyard and have it ready to spray when it's needed," said Mike Kermendy, director of marketing for Wisconsin Pharmacal Company, the manufacturer of BAITMATE. "Without question, space is a primary consideration – whether you're fishing from a boat or the shore. And, with the compact convenience our PocketPak offers, fisherman can now easily keep a variety of BAITMATE products on hand anytime their line is wet."

ADD ONE: BAITMATE Now Available in Convenient PocketPak

The two fish attractants in the PocketPak spray are the same time-tested formula BAITMATE also sells in larger eight-ounce bottles. Both attractants incorporate fish pheromones and scale fleck to trigger the predatory instincts of fish and greatly enhance the scent, taste and color of artificial lures or live bait.

BAITMATE's new Non-Scents Odor Eliminating Spray is ideal before, during or after any fishing excursion. The spray kills 99.99 percent of germs on contact and includes patented SmartScent™ Technology, which removes human odor from bait as well as neutralizes other fish-repelling scents such as those given off by gasoline, tobacco, sunscreen and insect repellent. Plus, at the end of a successful day, anglers can use Non-Scents Odor Eliminating Spray to remove the smell of fish from their hands or equipment.

"Fish odors have a tendency to really soak into the skin, and any serious fisherman knows that dunking their hands into the lake doesn't quite do the trick," Kermendy added. "But, with our Non-Scents Odor Eliminating Spray, eradicating odor has never been easier or more effective."

The odor-eliminating spray and two fish attractants available in BAITMATE's new PocketPak will be sold at select mass, fishing and outdoor retailers beginning in Spring 2007. All three sprays will retail for $2.99. For more details, please call Wisconsin Pharmacal Company at 1-800-558-6614 or visit www.fishloveit.com.

BAITMATE® is just one of the leading outdoor health and safety brands from Wisconsin Pharmacal Company, LLC. Wisconsin Pharmacal's complete brand portfolio includes Potable Aqua® water purification products, StingEze® insect bite relief products, Atwater Carey® first aid kits, Reflect® sunscreen and BAITMATE® fishing products. The company is also a contract manufacturer of Repel® and Cutter® brand insect repellents. Additional information about Wisconsin Pharmacal can be obtained by visiting www.pharmacalway.com.